The project was initiated in response to a pressing challenge faced by sales, customers, and
vendors of a leading paint manufacturer in India. Traditionally, selecting the right colour and texture
for a paint job has been a cumbersome and time-consuming process for the sales & vendors, often
leading to delay & dissatisfaction of customers with the result. Also, no seamless communication
existed for them to visualize how different paint colours would look on their walls, while vendors faced
challenges in effectively showcasing their visualizations with quick turnarounds
This lack of visualization led to numerous issues, including:
A web application aimed at revolutionizing the paint selection and visualization that allows
customers to directly experiment with different colours virtually. Through the digital sales room
platform, sales can upload images of customers' sites and visualize how various paint shades of this
paint manufacturer would look in real time. Additionally, vendors can utilize the platform to create
customized virtual painting projects and share microsite links with their sales team & customers,
streamlining communication processes and enhancing customer engagement.
The introduction of the solution, had a transformative impact on both users and the effectiveness of
the solution:
In conclusion, the solution exemplifies how innovative solutions can address longstanding challenges in the industry, resulting in improved communication, user experiences and enhanced business outcomes. Through the power of technology and collaboration, it has set a new standard for paint selection, paving the way for future advancements in the industry.